About Alef Bet Jewelry by Paula

Raising three young girls, Paula decided that she needed jewelry and had to find a way to buy some since her husband wouldn’t buy it for her. What does a young mom do? Opens up a jewelry boutique!

Win-win for everyone, right?

As the years passed, Paula moved from jewelry to selling maternity clothes, and back to jewelry. Then an idea came her way to manufacture her own jewelry. A light went off, and just like that a company was born!

In 1996 the trend was wearing English alphabet bead necklaces. One afternoon, Paula's son-in-law suggested making the same beads in Hebrew. The idea stuck and so did the name, Alef Bet Jewelry (Hebrew for alphabet). Not being able to keep up with the demand of Hebrew name necklaces, her daughter, Alissa joined the company. Customers kept asking for more Judaic jewelry and the line was created.

Since 1996, Alef Bet has taken the faith based line and branched out to a wide variety of jewelry, but underneath it all there is a spiritual and personal meaning behind each design, some of which the customer has to create, some of which are obvious.